How can a glass walkway used to link two buildings together increase profits? There are many financial benefits to using glass walkways to connect two buildings, even if those two buildings offer differing services or products. Convenience is always a good way to increase profits. Beauty is another way to almost guarantee increased profits. A glass walkway that links two buildings together is a surefire bullseye for both convenience and beauty.
The joining of two different buildings via a glass walkway will inevitably bring in more foot traffic. Foot traffic that is used to funnel people away from the traffic of vehicles is a highly prosperous set up. Foot traffic is the essential key to increasing profits for any business. Obviously, the more people who walk by the higher the chances are for an impromptu purchase or a sudden interest in services. Shopping malls are highly regarded for the impulse purchase profits because the foot traffic must walk by numerous stores in order to reach their car. People are closed in and encased, which opens up their mind to potential services and products. Simply linking two buildings together with an attractive glass walkway offers the same type of atmosphere that makes shopping malls so profitable without creating the same potential pitfalls of a shopping mall.
The light that a glass walkway lets in is another profitable point. When the theories and habits of shopping were examined, those who were exposed to natural light had a much higher tendency to spend than those who were encapsulated in artificial light. Natural light is a natural mood enhancer while darkness and artificial light is a natural mood depressor. As the clients and consumers walk through a glass walkway established in between two buildings, the natural light helps to put them in a mind set to spend more money.
During the cold winters, natural light can be enough of a mood enhancer to increase profits by as much as 30% simply because the winter months do not lend themselves to experiencing natural light and warmth at the same time. This combination makes most people quite ready to spend because they are happy and confident. Glass walkways are perfect for this.
The more attractive you can make the glass walkway the more business both buildings can conjure up. Glass walkways attract more than just natural light lovers, but they attract new consumers thanks to their stunning appearance. Any time that a building is beautified new clientele is bound to come. It抯 simply human nature.