One game that marketers have always played and many have failed with is Affiliate marketing. What really makes your affiliate business tick are not the external factors, but the internal ones. A lot of people who want to get into affiliate marketing can’t do so very well because they think about too many ordinary factors. When, in fact they should be thinking out of the box to differentiate themselves from the others. While there are thousands of affiliate programs available, the fact is that they are being actively promoted and handled by millions of affiliates. This can be both good and bad. Good because you have lots of options to choose from, this increases your chances of success. The bad part is that you have to deal with a ton of competition. With the following 4 simple rules, you will be able to gain total control of your affiliate marketing business and have a much greater success rate.
1) The Product Must Have Value � Your skills at marketing will be meaningless if you are trying to sell a product that has no value to offer. Your merchant’s page might have the best sales pitch, but if the product is not valuable, the refunds would be sky high. The product you have needs to fix something or be needed. Take a moment to consider the products your market is currently buying, and then do a comparison to see if what you are offering will fit well with their needs. Then you can tweak your sale’s pitch to be sure that it is effective enough to drive sales. A good pitch will be easy to read, engaging the reader so that they continue reading, and plenty of positive testimonials work to help your customer actually take the plunge and make the purchase.
2) Give Your Site A Theme- Going by the keywords you chose for promoting your affiliate program, you want to build your theme based on those words. This website can offer content that includes articles, news on your market, free tips and tactics. The more reason a potential buyer has to value your website, the better chance you have of completing a successful sale. When you have such a website that’s themed on a topic, you can start to market other related products, giving more value to people visiting, since the site is proving to be an important resource.
3) Recommend Like a Friend � Your product recommendations have to be simple and honest. Think to yourself, �what kind of person would I buy from?� Someone you know or someone you don’t know? Obviously a friend, because you trust him/her. This is the way it works with online sales. In order for a person to buy from you ,they have to trust you. Each time you provide high quality information, you begin to build people trust for you. When you have done this, you will be ale to tell them about your items and have a better chance of selling the products to them. This is why it’s always important to first gain the trust and then recommend a product.
4) Every Market is Different � The market �stamp collecting� is massive and has millions of monthly searches. But this still isn’t a profitable market because people searching for this are looking for ideas and information to use for their hobby, they don’t really buy much. On the other hand, people looking for �gardening tools’ will be more active buyers because they are only looking to buy what they need right now. Therefore, you have to make sure a market that looks active also has active buyers. You have to take the time to look at the �buyer potential� when you are deciding which market to enter.
