One way in which the Internet has revolutionized buying is the invention of consumer forums. These chat rooms and message boards are places where customers can give feedback on the products that they have purchased. This is invaluable advice, especially with larger purchases or newer brands, since you may not personally know anyone who has patronized a given company.

Why Forums Work

Forums are especially helpful when buying landscaping equipment, such as lawn mowers. Since a lawn mower is a significant investment, you want to know everything you can when buying. Unfortunately, lawn mowers are a relatively uncommon purchase, and the Internet is great for putting you in touch with people who have bought the same products you are considering.

This phenomenon has ushered in a new era of accountability for manufacturers, because it is a sure fact that poor products or service will be reported. On the other hand, many people report their positive experiences with companies, and a product forum is a great place to get ratings and hear stories. Other people's opinions may even influence you more than the product specifications, since you know that you are hearing from someone like you.

You can find consumer forums at a variety of websites, whether the site is devoted to consumer reports or the line of product. However, some companies host their own message boards, showing that they are proud of their work and have minimal complaints. Companies that host their own forums often have support professionals monitoring the boards, so that any complaints can be quickly resolved.