Question
I am a first time owner of a ceramic ficus and have no idea how to make this little plant welcome.
Is this a type of Bonsai?
The tag with the plant says " Plants need sufficient light to keep on growing.  Avoid direct sunlight as much as possible.  Check the moisture content of the rootball regularly (help, how often and how much do you water - do you have to trim the plant?). Fertilize once a month" (help, with what?)
Look forward to some advise as I am very keen to do some pampering.  I don't have green fingers so I'm going to give it a try.

Answer
Hi Jill
Ceramic Ficus - This name refers more to the container it is grown in than the type of Ficus. Yours is probably a Fig species of the Ficus benjamina 'orientalis' variety which is native to South and South-East Asia. This tree is particularly good for bonsai training as they produce sturdy trunks, good branching characteristics and shiny leaves. It does good indoors year-round, in a bright location. Morning sun is best but as long as the room is bright it should be good.  

Water your bonsai based on how much it weighs when thoroughly watered VS when they are ready to be watered again. Plants die from too frequent waterings, not from how much water you give them at one time. Pick the pot up and feel how heavy it is after watering it thoroughly. Don't water it again until it feels considerably lighter. Depending on plant types, sunlight exposure and pot size plants will need water at many different rates from once a day to once a month or more. Bonsai have to be watched more carefully as they have a stunted root system, reduced pot size and can dry out quickly.

Best to prune in early summer as the new leaves that subsequently grow will be smaller than the ones removed. Number of prunings depends on amount of growth. Use a fertilizer containing equal parts nitrogen, phosphorus and potassium like 5% Nitrogen, 5% Phosphorous and 5% Potassium #NPK 5-5-5, 3-3-3, etc.#. Liquid fertilizers are more readily absorbed than granule fertilizer. Add fertilizer to your water 1 to 2 times per month. Over fertilizing will kill a plant faster than not fertilizing.

The key to keeping plants alive is to do what is necessary when it is needed. You need to go on line and look up bonsai care or buy a book on Bonsai. I research new plants all the time for needed requirements and care. Once you learn basics most plants are easy to take care of.

Hope this helps you become a more proficient plant person..
I am in southern New Jersey, USA.
Good Luck,
Rick